Doe-Anderson Rebrand

Client

Doe-Anderson

The challenge

After 10 years, Louisville-based advertising agency, Doe-Anderson was ready for a shift – a shift in their look, in their processes, and in their values.

The goal

Refresh Doe-Anderson's brand, supporting the 100+ year heritage of the company's history, while giving the brand tone a more modern approach.

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User Research

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PROCESS –

the process

We knew that the acorn had been the main mark for the entire history of the company, well, almost the entire history... this was the most identifiable part of the brand; the most recognizable across all our channels. This core element served as a starting point to build out themes of nature to breathe new life into the brand. We gave a name and a vision to what it meant to be a part of Doe-Anderson through company-wide values, and completely re-built our web presence.

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Sketches of for the company value icons (Be first into the wilderness, Carry the water, and Be One with the Ant and the Anteater)

Doe-Anderson website screen for the "Services" page.

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Conclusion

To "soft launch" the rebrand with employees and clients, our team released a video introducing the values, showed off our new site, and shared some branded pullovers and backpacks (which I still use to this day). Once everything was finalized, we plastered our new acorn all over new hire packets, our in-person office, social channels, and the side of our building.

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